Yoga Den Forms Partnerships to Prep for Growth - Franchise Times

Why did a Firehouse Subs founder transition to a new-to-franchising yoga concept? Stephen Joost says the culture was the biggest draw. 

“I felt like with Alyson and Chip” Foreacre, the founders of Yoga Den, “we’ve got the right culture, which is super important in franchising,” said Joost. “Bringing the right culture and mindset will bring franchisees into the business.”

Yoga Den is poising itself for growth by establishing new partnerships—with Joost as well as John and Leyda Cooksey, the former owners of pest control company McCall Service. Both partnerships have been signed in an effort to get the company ready for rapid expansion in the next few years.

Founded in 2002 by, Yoga Den offers unique yoga styles and training classes for instructors. They’ve reportedly trained over 1,000 yoga instructors in Florida, and are ready to expand beyond its nine current locations via franchising…